The turnaround business is not only leading to innovative and aggressive cost cutting plans. We consider sales and marketing strategy as a main linchpin to turn a business around.
That is why we are always developing new concepts and turnaround tools to increase revenue with each activity and profit center.
The challenge is to get all staff involved so that each employee is motivated to meet the marketing objective and increase sales.
Sales and marketing strategy Driving forces
Annual Sales and Marketing Plan
Our team is proficient in redesigning the market mix to turnaround situations by yielding higher RevPAR growth. Yield and extensive revenue management meetings are conducted on a consistent basis.
The sales force organization & management
We have a hands-on approach within the sales force based on cross-selling methods. A business to business relationship is a key component of our success in the field.
Ongoing sales training for all staff levels is conducted throughout the year to ensure a focused and professionally operating sales force. In addition, all sales professionals including the Key Account Manager are expected to achieve customer prospecting and meet revenue objectives. Our integrated web-based sales software allows our Key Account Managers to handle their customer contacts from the office or on the road. The entire Sales Force reports directly to the Sales & Marketing Director at our headquarters.
Customer and Booking Source Identification
We specialize in knowing who is staying with us and how he/she made the booking. Identifying and anticipating our customers’ needs is incorporated in the sales process. Through our customized CRM procedure, we can establish a targeted database of clientele, matching customers with hotels.
Technology Integration and Revenue Management
Over the years, we have developed a wide range of technology solutions in the areas of Distribution & Content, Sales, Management and Services & Consulting.
We are proud to provide closely integrated solutions in order to maximize “per guest profit” and hotel technology efficiency. Whether maximizing online distribution channels, integrating the front-and-back office PMS/group systems or implementing an aggressive yield management solution, we always aim to use technology in order to strengthen the bottom line.
Our online sales and marketing strategies ensure that we maintain a competitive advantage, while continuously using our online channels to maximizing online-presence and tactically filling room nights during low season.
With full service technology, webmarketing and a revenue management team, we can quickly implement the following:
- Search engine marketing distribution controls
- Private label booking engine and dynamic packaging
- Revenue management software integration and GDS controls
- Web content management and yield/promotion triggers
- Guest loyalty automation
- Seminar Tool Box