Thanks to our background and our ADM© database, we monitor and measure the contribution and efficiency of the largest international hotel and resort brands on every market segment (budget to 5* hotels).
We are able to measure their contribution in the following areas:
- Efficiency of the brand’s marketing tools regarding customer benefits
- Efficiency of the brand’s organizational and control procedures in terms of customer benefits
- Real contribution of clientele through general online booking systems
- Recognition and image of the brand by the targeted clientele
- Real contribution of “group” clientele through brand sales force
- Contribution of clientele to the brand’s own booking system
- Efficiency of the brand’s organizational and control procedures in terms of operating performance
- Brand’s cost to performance ratio relating to brand profitability
The number of monitored hotels, combined with our knowledge of large hotel brands, enables us to select and negotiate the best contract for each monitored asset.